Naismiths, which is celebrating its 60th year of business in 2023, has to date donated more than £600,000 to charity through various events including last year’s 15km Tough Mudder obstacle course.
Terry Burke, senior business development manager at Naismiths, is heading up the coordination of the hike. He said: “We’ve always been incredibly supportive of charitable organisations at Naismiths, and when considering our main fundraising event of the year, our team was drawn to support Acorns. The charity is a lifeline for many young people and their families in the West Midlands, which is an area where the business has been based for many years and much of our team lives there.
“The Yorkshire Three Peaks will really challenge our resilience with it taking 12 hours to hike and completing it in October, which will bring with it unpredictable weather conditions but it’ll be such an achievement once we finish as a team.”
The team has set a fundraising target of £5,000 for the hike but hopes to exceed that for the worthy cause. Friends and families of Naismiths’ employees have also been invited to get involved.
Terry added: “This year, we wanted to formalise our commitment to giving back and have set up a charity committee with several team members across the business that were eager to get involved. We’re ambitious about what we want to achieve and will host one main charity challenge a year, such as the Yorkshire Three Peaks, with other smaller schemes on a quarterly basis.”
Ben Harwood, managing director of Naismiths, said: “The money raised from this challenge will make such a difference and will hopefully allow Acorns to support even more people in the area. I’ll be getting behind those taking part every step of the way and the rest of the team will be cheering them on as they complete this huge achievement.
“Developing a charity committee means that we are able to champion more great causes that our team are passionate about and we’re looking forward to doing so for the next 60 years and beyond.”
To find out more and donate, visit the Just Giving page.